Mobile Deposit Capture has truly become a necessary service to have as a financial institution. I haven’t had to go to my financial institution to deposit a check in a very long time. It is easy, convenient, and so fast. You don’t have to worry about making time to go the bank to get the money you need to move on with your life.
Chances are, you’re offering mobile deposit. You have the app in the mobile stores, and you’ve made it available to qualifying members. Now what?
We’re giving you our Top Five Tips for Mobile Deposit Capture Marketing, so you’ll be sure you did everything you could to get your members depositing in your mobile deposit capture app.
1. Have a STRONG Mobile Deposit Capture Launch campaign!
Depending on your member base, they may not know that you have mobile deposit available, much less know how to get it and start using it. Your website, mobile banking, and statements are great places to start. There should be clear instructions for where, how and when they can use the mobile deposit service.
2. Post on Social Media!
Your social media accounts are great places to advertise mobile deposit capture. Chances are, the members that will use mobile deposit also have all their social media apps on their phone and use social media to find out more about YOU, their financial institution. Post engaging photos with links to learn more and register for the mobile deposit service.
3. Posters, Flyers, and handouts, oh my!
If your members aren’t using mobile deposit yet, they are still coming in to the branch to deposit checks and handle their banking. Bright, attractive signs and flyers should be in your lobby, and you can give handouts (like these awesome phone shaped ones!) to members at the teller line and drive-through. Handouts can even be mailed with statements or send postcards directly to a member’s home to make sure they know how to get the app and be able to deposit checks right from their kitchen table!
4. Talk about it.
Your tellers should know all about mobile deposit and how to use it. If they tell a member and even show them how to use it, the member will be more inclined to tell their friends and family about it and how great it is. Word-of-mouth is a great marketing tactic that can help spread the word about mobile deposit capture, FAST!
5. Get the Mobile Deposit Capture Marketing Kit from us.
If you are currently one of our Mobile Deposit Capture clients, we want you to have the marketing kit FREE. That’s right, all the marketing materials you’d need to make sure your members know about mobile deposit, from flyers and email banners, to handouts and social media graphics. It’s easy to add your logo and contact info, or we can help you do it here at United Solutions. Not a client yet? We’d love to help you with marketing too. Email us at info@unitedsolutions.coop to get the marketing kit!